Main Objective
Showcase Cinema wanted to increase their brand awareness and market share within the industry by 0.1% in four countries.
Campaign
We were able to reach UK and US audiences interested in entertainment and leisure by using a digital audio platform. Using a single media buy, we were able to precisely deliver impressions to their target audience and appear on the most popular streaming platforms, such as Soundcloud, ITV, and others! In just two months, over 1.7 million impressions were delivered with no wastage!
Results
Showcase Cinema grew their market share 20 times more than their target after producing over 1.7 million impressions in three bursts over the course of two months. Their overall market share grew by an average of 2%.
It’s also worth noting that the Showcase sites that didn’t use the digital audio platform (roughly half) saw a decrease in market share.
