Main Objective

Promote a range of Black Friday laptop offers to users with an interest in tech.


Ebuyer wanted to promote a range of HP laptops in the run up to Black Friday, targeting users interested in tech alongside a broader adult line. Using a digital audio platform with one media allowed us to target tech enthusiasts and the UK’s biggest music streaming apps and podcasts.


The results showed digital audio drove results at the middle to lower funnel, with visitors 19% more likely than average visitors to convert when they reached the website.

Also 2.6% of tech fans took action when the ad appeared.