Main Objective
Hotels & Resorts wanted to closer align their brand with the idea of ‘mindfulness’.
Campaign
To do this, JW Marriott chose to sponsor popular Health & Wellness shows ‘The Doctor’s Kitchen’ and ‘Feel Better Live More’ – the latter also running out-of-show sponsorship activity (Sponsorship + ) too.
Results
The research study showed a 120% growth in ad recall, and a 51% increase in those stating that they’re now likely/somewhat likely to stay at a JW Marriott hotel. Listeners also most associated JW Marriott Hotels & Resorts with ‘Mindful Travel’ and ‘The Whole You’.
