Radio Advertising.

It works.

It’s hard to ignore Radio Advertising. As a result, it entertains 36 million people across the UK. This is because the average listener is consuming over 20 hours of live radio every week.

36

Radio listeners in the UK

88

Of adults listen to radio every week

53

Of radio consumption is digital listening

Your brand and

radio advertising

Brands can speak to millions of people through Radio Advertising. Moreover, it is a medium they trust.

Radio advertising provides reach, with around 36m listeners every week. It helps to influence consumers and increase your brand’s perception. It also provides results, delivering an average ROI of £7.70 for every pound spent.

It also stretches beyond the traditional 30-second ad. With longer ads, sponsorship, branded content, and innovative digital solutions available. Advertisers now have more creative ways to get their message to potential customers.

Want to know more? Get in touch.

0203 488 4314

9am to 6pm Monday to Friday

 

Or fill in the form and we’ll get back to you.

We can help get your brand heard

We have vast experience in booking and managing radio advertising campaigns. In other words, we can help define the role of radio within your marketing. For instance, we can help you pick the right mix of stations.

So, you get the perfect reach. Moreover, we can recommend creative strategies that will achieve your desired goals.

Want to know more?

Use the contact form above or give us a call on 0203 488 4314

Radio advertising on the major stations

When you want to use radio advertising you want to make sure your ads are heard by the biggest audiences. We can place your campaign on all of the UK’s major stations. We can also use local stations to help target consumers to local businesses. Your ads, your choice.

radio advertising

Talk to the experts

Grow your business with radio advertising

Radio is a fantastic medium for ambitious small and medium-sized businesses. Especially businesses that are looking to grow.

With 36m listeners every week, commercial radio advertising is unskippable, unblockable, and unbeatable. It helps businesses reach out to new customers and build awareness. It can boost traffic to websites, footfall to stores, and increase sales.

How we can help you
  • Show you how Radio Advertising works
  • Discuss the kind of results you can expect
  • Completely plan and book your campaign
  • Create your radio ads
  • Give you valuable tips and insights
ROI
Radio delivers £7.70 revenue return on investment on average for every pound spent
Tactical
Radio offers short lead-times and relatively low cost production, making it ideal for promoting tactical advertising messages at short notice
Value
It is a highly cost-efficient medium – you buy more audience impressions for your money than with any other medium
Targeted
It can be efficiently targeted by station-type; age, social grade, and gender; and geographical region as well as by time of day and day of week
Delivery
Radio delivers a larger audience than other media throughout the morning and is used by people to accompany tasks and activities across the day, making it easier for brands to reach people at relevant times and in relevant places

ROI
Radio delivers £7.70 revenue return on investment on average for every pound spent

Tactical
Radio offers short lead-times and relatively low cost production, making it ideal for promoting tactical advertising messages at short notice

Value
It is a highly cost-efficient medium – you buy more audience impressions for your money than with any other medium

Targeted
It can be efficiently targeted by station-type; age, social grade, and gender; and geographical region as well as by time of day and day of week

Delivery
Radio delivers a larger audience than other media throughout the morning and is used by people to accompany tasks and activities across the day, making it easier for brands to reach people at relevant times and in relevant places

Getting a return on your investment
According to analysis from over 500 campaigns, radio pays back £7.70 in increased revenue for every pound spent – second only to TV overall, and highest in product categories where advertising is used to drive immediate results e.g. retail, finance, travel, automotive.
Increasing response online
Radio boosts online brand browsing by an average of 52%. Results are immediate, with over half of responses generated within 24 hours of hearing the ad.
Boosting awareness and consideration
Listeners are, on average, 48% more aware of companies that have been advertised on the radio and 12% more likely to consider them when buying. Reallocating a proportion of budget from other media (e.g. TV or press into radio can increase overall awareness for no extra cost.
Building relevance and trust
Radio advertised brands feel more relevant and are much more trusted by radio listeners.
Measuring radio’s effect on your business
If you are using radio either as a one-off test campaign or as part of a longer term strategy it is important to consider how you are going to measure the effects of your investment. To evaluate the success of a radio campaign based on specific business outcomes such as website visits, footfall in store, and/or sales, it is important to monitor the base level in these metrics in the weeks leading up to the activity to act as a comparison point for how they change during and post the radio advertising.

Getting a return on your investment
According to analysis from over 500 campaigns, radio pays back £7.70 in increased revenue for every pound spent – second only to TV overall, and highest in product categories where advertising is used to drive immediate results e.g. retail, finance, travel, automotive.

Increasing response online
Radio boosts online brand browsing by an average of 52%. Results are immediate, with over half of responses generated within 24 hours of hearing the ad.

Boosting awareness and consideration
Listeners are, on average, 48% more aware of companies that have been advertised on the radio and 12% more likely to consider them when buying. Reallocating a proportion of budget from other media (e.g. TV or press into radio can increase overall awareness for no extra cost.

Building relevance and trust
Radio advertised brands feel more relevant and are much more trusted by radio listeners.

Measuring radio’s effect on your business
If you are using radio either as a one-off test campaign or as part of a longer term strategy it is important to consider how you are going to measure the effects of your investment. To evaluate the success of a radio campaign based on specific business outcomes such as website visits, footfall in store, and/or sales, it is important to monitor the base level in these metrics in the weeks leading up to the activity to act as a comparison point for how they change during and post the radio advertising.

Get your brand on air

We offer a complete radio ad creation service.

The quality of your radio ad can have a huge impact on its commercial success – advertising studies show a strong link between creative excellence and effectiveness.

But where should you start to ensure that your ad uses radio to its full potential? And what is the process involved in getting your own radio ad written, produced, and ready to air?

Don’t worry, we have the answer.

radio advertising

Total service and total control

You’ll be involved at every stage of the process to make sure the finished ad matches your brand vision.

  • We help you to define the brief and objective
  • We write the scripts for your approval
  • We get the necessary broadcast clearance
  • We help you choose the rights voice-overs
  • We record and produce the final ads
Find out more

Get in touch today

020 3965 5646

9am to 6pm Monday to Friday

Sign up or call for

a free consultation

Sometimes you’re just looking to find out how much your campaign will cost you. No problem, just give us a call. Or if you’d like a free consultation online simply sign up today and one of our agents will be in touch.

We will do our very best to answer any questions you have.

Thinking about a mixed media campaign? Then consider Outdoor Advertising from Monster Outdoor.

Some of our happy clients

Consider Digital

Audio Advertising

Digital audio, is delivered through smart speakers, music streaming services and podcasts.

Digital Audio is a growing sector and is another great way to place your audio advertising and reach your target audience. Your campaign can work hand in hand with commercial radio, and this multi-faceted platform is seeing year on year growth of over 17%.

radio advertising