Spotify is the most popular global audio streaming subscription service which accounts for 345M monthly active listeners, 190M of them experience Spotify advertising on their audio journey. Take control and connect your brand with people who are listening to music and podcasts tailored to specific activities and moods.
Spotify offers 5 effective types of ad campaigns, for you to deliver your brand’s message.
In addition to traditional audio advertising, you can use Spotify’s podcast platform delivered by the person most trusted by listeners, the host. You can also use visual formats such as video or display advertising campaigns so your adverts sit in front of your message and can click through to a URL of your choice.
Alternatively, we can offer the premium sponsorship package where your audio and visual ads can be displayed across Spotify’s curated playlists tailored to specific activities, events, or moods that align with your campaign message.
Want to know more? Get in touch.
0203 488 4314
9am to 6pm Monday to Friday
Next level podcast advertising
Target a specific audience for your campaign
Through Spotify’s insight on demographic metrics, you can align your brand’s message to specific activities, moods, and events. Sports brand looking to sell a new pair of running shoes? Our targeted running playlists can help you fit your message exactly where it needs to be for an engaged audience.
Talk to the experts
Grow your business with Spotify audio advertising
Reach highly engaged Spotify listeners across all devices on platforms. Targeted audio ads are served between songs during active sessions, ensuring your brand achieves 100% SOV on any device, in any environment, during any moment of the day. Target specific genres, playlists, locations, platforms at the time of day you choose.
In addition to your audio advert playing between music, your brand takes ownership of a clickable companion display unit (in the Cover Art area), letting you extend your campaign and drive traffic to a URL destination.
Target podcast listeners
Sponsor a podcast
Getting a return on your investment
According to analysis from over 500 campaigns, radio pays back £7.70 in increased revenue for every pound spent – second only to TV overall, and highest in product categories where advertising is used to drive immediate results e.g. retail, finance, travel, automotive.
Increasing response online
Radio boosts online brand browsing by an average of 52%. Results are immediate, with over half of responses generated within 24 hours of hearing the ad.
Boosting awareness and consideration
Listeners are, on average, 48% more aware of companies that have been advertised on the radio and 12% more likely to consider them when buying. Reallocating a proportion of budget from other media (e.g. TV or press into radio can increase overall awareness for no extra cost.
Building relevance and trust
Radio advertised brands feel more relevant and are much more trusted by radio listeners.
Measuring radio’s effect on your business
If you are using radio either as a one-off test campaign or as part of a longer term strategy it is important to consider how you are going to measure the effects of your investment. To evaluate the success of a radio campaign based on specific business outcomes such as website visits, footfall in store, and/or sales, it is important to monitor the base level in these metrics in the weeks leading up to the activity to act as a comparison point for how they change during and post the radio advertising.
Tell your story
Deliver quality video content through Spotify-connected devices.
Engage your audience and tell your story confidently in a rich, immersive canvas on mobile, tablet, and desktop devices. Video allows you deliver your ads to logged-in users when they’re engaged, and the app is in view. This format has leading viewability scores compared to industry-wide benchmarks.
Your video message is served to listeners between songs during commercial ad breaks. Similar to audio ads, your brand takes ownership of a clickable companion display unit (in the Cover Art area), letting you extend your campaign and drive traffic to a URL destination.
Creative marketing via the Spotify app.
Be seen across Spotify-connected devices through display advertising on the homepage, playlists, and immersive overlays. Clickable ads that drive traffic to your specified URL, with measured metrics for you to refine and rotate your ads.
Get your brand seen while users scroll through selected playlists or browse the home screen with a high-impact visual display ad on the Spotify app.
Align your brand with specific, tailored Spotify playlists
Sponsored Playlist allows your brand to maximize awareness by exclusively sponsoring Spotify’s top real estate: their owned and operated playlists. Connect to relevant listeners through playlists designed for specific activities and moods such as yoga, parties, running, or weddings. We can help you maximise your reach and get effective campaign results. Sponsorship is the most immersive method of delivering your message through Spotify-connected devices.
Get in touch today
020 3965 5646
9am to 6pm Monday to Friday
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a free consultation
Sometimes you’re just looking to find out how much your campaign will cost you. No problem, just give us a call. Or if you’d like a free consultation online simply sign up today and one of our agents will be in touch.
We will do our very best to answer any questions you have.
Some of our happy clients
Digital audio, is delivered through smart speakers, music streaming services and podcasts.
Digital Audio is a growing sector and is another great way to place your audio advertising and reach your target audience. Your campaign can work hand in hand with commercial radio, and this multi-faceted platform is seeing year on year growth of over 17%.