Main Objective
Amazon and American Express wanted to raise awareness of their new business credit card and help with more activations
Campaign
Amazon and American Express wanted to raise awareness of their new business credit card and help with more activations. We used a targeted podcast spot advertising to help them reach the B2B market across multiple verticals: Business owners, business decision-makers, society, and culture.
Results
We successfully reached 300,000 unique users in 4 weeks with a 99.8% LTR. Due to the size of Amazon and AMEX they were unable to apply the cookie to their site to measure web traffic, however from other sources were able to see an uplift in traffic to their unique landing page and increased activations.
