Engage through multiple channels
How can I use podcast advertising?
Spot Advertising
Through Spot Advertising we are able to target verticals based on podcast content, our network includes everything from comedy to politics. We’re also able to target demographics; such as age, gender, and social demographics; as well as interests using trends in DMP data.
Host Read Advertising
Host read advertising helps your brand with audience engagement from their favorite podcaster. One of the more effective advertising channels for podcast advertising you can use to create bespoke, engaging, and trusted ads.
Sponsorship
Bespoke host-read copy targeting selected verticles can be used to generate brand awareness with an audience as well as constant familiarity. Use sponsorship to target a variety of podcasts including comedy, sports, politics, and more.
Host Read Advertising
Examples of host-read copy created bespoke within specially selected podcasts.
Heart’s cult Sunday night show Ellie Taylor and Anna Whitehouse is now available as a podcast – and it’s packed full of extra unheard content that’s too rude for radio. Everything’s up for discussion from dating, sex, family matters, fashion disasters to those little things you notice and need to tell someone.
He’s back, to save radio. You can hear The Chris Moyles Show on Radio X every morning from 6:30am to 10am on DAB Digital Radio across the UK, on 104.9FM in London, 97.7FM in Manchester, worldwide via the Radio X app or at www.radiox.co.uk
”The wide range of choice available, offering something for everyone, plus the ease with which audio slips into consumers’ increasingly multi-tasking lives, help explain why the reach of podcasts has also almost doubled, from 7% to 13.9% of all adults in the UK listening to the format. Commercial podcasts on their own now reach 10.5% of UK adults.
- Radio Centre
Target your right audience
Targeting with podcast advertising.
Podcast Advertising
Demographic Targeting
Target your specific customer base by age, gender, social-demographic, location and more.
Podcast Advertising
Enthusiast Targeting
Target a wide variety of genres including sports, cars, comedy, politics, music and more.
Podcast Advertising
Retargeting
Through sponsorships, you can retarget your audience through multiple podcasts increasing brand familiarity.
72 Million
hours per week spent listening.
5.5 Million
podcast listeners don't listen to any other form of digital audio.
93% of people who start a podcast finish it.
85% of advertisers plan to increase podcast spend in the next 12 months.
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