Engage through multiple channels
How can I use podcast advertising?
Through Spot Advertising we are able to target verticals based on podcast content, our network includes everything from comedy to politics. We’re also able to target demographics; such as age, gender, and social demographics; as well as interests using trends in DMP data.
Host Read Advertising
Host read advertising helps your brand with audience engagement from their favorite podcaster. One of the more effective advertising channels for podcast advertising you can use to create bespoke, engaging, and trusted ads.
Bespoke host-read copy targeting selected verticles can be used to generate brand awareness with an audience as well as constant familiarity. Use sponsorship to target a variety of podcasts including comedy, sports, politics, and more.
Host Read Advertising
Examples of host-read copy created bespoke within specially selected podcasts.
Heart’s cult Sunday night show Ellie Taylor and Anna Whitehouse is now available as a podcast – and it’s packed full of extra unheard content that’s too rude for radio. Everything’s up for discussion from dating, sex, family matters, fashion disasters to those little things you notice and need to tell someone.
He’s back, to save radio. You can hear The Chris Moyles Show on Radio X every morning from 6:30am to 10am on DAB Digital Radio across the UK, on 104.9FM in London, 97.7FM in Manchester, worldwide via the Radio X app or at www.radiox.co.uk
”The wide range of choice available, offering something for everyone, plus the ease with which audio slips into consumers’ increasingly multi-tasking lives, help explain why the reach of podcasts has also almost doubled, from 7% to 13.9% of all adults in the UK listening to the format. Commercial podcasts on their own now reach 10.5% of UK adults.- Radio Centre
Target your right audience
Targeting with podcast advertising.
Target your specific customer base by age, gender, social-demographic, location and more.
Target a wide variety of genres including sports, cars, comedy, politics, music and more.
Through sponsorships, you can retarget your audience through multiple podcasts increasing brand familiarity.
hours per week spent listening.
podcast listeners don't listen to any other form of digital audio.
93% of people who start a podcast finish it.
85% of advertisers plan to increase podcast spend in the next 12 months.
Get in touch today
020 3965 5646
9am to 6pm Monday to Friday
Sign up or call for
a free consultation
Sometimes you’re just looking to find out how much your campaign will cost you. No problem, just give us a call. Or if you’d like a free consultation online simply sign up today and one of our agents will be in touch.
We will do our very best to answer any questions you have.