Podcast Advertising with Monster

With over 80 million hours per week spent listening to podcasts from over 12 million listeners, the podcasting advertising opportunities are not to be overlooked.

Engage through multiple channels 

How can I use podcast advertising?

Spot Advertising

Through Spot Advertising we are able to target verticals based on podcast content, our network includes everything from comedy to politics. We’re also able to target demographics; such as age, gender, and social demographics; as well as interests using trends in DMP data.

Host Read Advertising

Host read advertising helps your brand with audience engagement from their favorite podcaster. One of the more effective advertising channels for podcast advertising you can use to create bespoke, engaging, and trusted ads.


Bespoke host-read copy targeting selected verticles can be used to generate brand awareness with an audience as well as constant familiarity.  Use sponsorship to target a variety of podcasts including comedy, sports, politics, and more.

Host Read Advertising

Examples of host-read copy created bespoke within specially selected podcasts.

Heart’s cult Sunday night show Ellie Taylor and Anna Whitehouse is now available as a podcast – and it’s packed full of extra unheard content that’s too rude for radio. Everything’s up for discussion from dating, sex, family matters, fashion disasters to those little things you notice and need to tell someone.

radio advertising

He’s back, to save radio. You can hear The Chris Moyles Show on Radio X every morning from 6:30am to 10am on DAB Digital Radio across the UK, on 104.9FM in London, 97.7FM in Manchester, worldwide via the Radio X app or at www.radiox.co.uk

The wide range of choice available, offering something for everyone, plus the ease with which audio slips into consumers’ increasingly multi-tasking lives, help explain why the reach of podcasts has also almost doubled, from 7% to 13.9% of all adults in the UK listening to the format. Commercial podcasts on their own now reach 10.5% of UK adults.

- Radio Centre

Source: Radio Centre

Target your right audience

Targeting with podcast advertising.

Podcast Advertising

Demographic Targeting

Target your specific customer base by age, gender, social-demographic, location and more.

Podcast Advertising

Enthusiast Targeting

Target a wide variety of genres including sports, cars, comedy, politics, music and more.

Podcast Advertising


Through sponsorships, you can retarget your audience through multiple podcasts increasing brand familiarity.

72 Million

hours per week spent listening.

5.5 Million

podcast listeners don't listen to any other form of digital audio.

Engagement Value


93% of people who start a podcast finish it.

Spend Value


85% of advertisers plan to increase podcast spend in the next 12 months.

Get in touch today

020 3965 5646

9am to 6pm Monday to Friday

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a free consultation

Sometimes you’re just looking to find out how much your campaign will cost you. No problem, just give us a call. Or if you’d like a free consultation online simply sign up today and one of our agents will be in touch.

We will do our very best to answer any questions you have.

Thinking about a mixed media campaign? Then consider Outdoor Advertising from Monster Outdoor.

Some of our happy clients